Make-up artists: Concept and massive earning potential
Various key considerations to keep in mind as a makeup artist.
The skill and technique: master various techniques From the controlling, the highlighting, and the blending. These are what make your work come out attractive.
The product Knowledge: familiarize yourself with different products, their ingredients, and how they work with various skin types because many have sensitive skin.
Client consultation: Always communicate with your clients to understand their preferences (skin types and allergies). This will help to create a personalized look.
Hygiene practices: maintain strict hygiene standards by preventing infection or allergic reaction.
Portfolio development: Build a portfolio by displaying your works and high-quality photos of your make-up qualifications that can attract clients.
Networking: connect with other professionals. Engage in collaboration with make-up brands that have been there before you. Collaborate with photographers, hairstylists, and fashion designers to expand your opportunities
Business skills: consider learning about pricing, marketing, and managing finances.
Continuous learning: The beauty industry is always changing, so attend workshops, classes, and online courses to keep your skills sharp and ready to go.
Materials and tools
There are varieties of tools needed to ensure quality services, which include:
Make-up products: they consist of the foundation that has various shades for different skin; it has crayons, powder, eye shadows with different colors, lipstick, make-up settings, sprays, etc.
Tools: these are make-up brushes that can be used for foundation, eye shadow, beauty sponge that are like foams, etc.
Application accessories: these are disposable applications, sponges, make-up removal wipes, and mirrors that are portable.
Storage: this is where you have the makeup kits, brush holders, and organizing for small products.
Hygiene supplier: They are hand sanitizer and face masks for clients and yourself.
Lightening: They are tiny lights or portable lights for make-up applications.
Business essentials: These are business cards, portfolios of your works, and booking systems.
How much capital is needed?
Capital for Starting up a business in Nigeria depends on your location and your skill of operations. According to Shallymakeovers_Look on Instagram, a popular make-up artist in Lagos State started her make-up business with #100,000, which included the makeup products and tools.
Do make-up artists get paid well?
Makeup artists can make massive incomes both in Nigeria and abroad. It only depends on certain factors like experience, location, and clients. In Nigeria, established make-up artists can charge for #10,000-#100,000 or more for bridal or special events. Those that work with high-profile clients or the fashion industry earn more. Countries like the United States and the UK charge from $50 to $200 or more per section, depending on the artist’s reputation and the complexity of the work. Mainly successful makeup artists who build a strong portfolio and client base can achieve a lucrative income in both markets.
How much money do make-up artists make weekly or monthly?
As a make-up artist in Nigeria, earnings are based on experience and clients booked. The beginning of every successful business is always boring, and as a newbie in the make-up world, it’s not always easy, but just don’t give up as many are equally making it big in this business. Having two to five clients per week can give you 20–50k in naira weekly. If there’s a steady flow of clients, then your earnings monthly will range from 60 to 250k in naira, or even more, especially peak wedding sections and their seasons. Mainly, income here depends on the market efforts, reputation, and your network in the industry.
The mistakes to avoid in make-up business
There are various common mistakes to avoid to ensure success in this career.
Skin type: If you don’t understand the skin type of your clients, it can lead to failing accessibility to your client through their skin type, which can lead to using the wrong product, resulting in poor application and an unhappy client.
Overlooking hygiene: Not maintaining proper hygiene can lead to skin irritation or infection. Always sanitize your tools and brushes.
Ignoring client preferences: it is vital to listen to your clients and understand their preferences; otherwise, it could lead to dissatisfaction with their final look.
Using outdated technique: Make-up trends can change frequently, and staying updated can keep your skill relevant.
Poor time management: Arriving late or taking too long can stress you or the client. So always practice good time management.
Neglecting portfolio development: Not building a strong portfolio can lead to your ability to attract new clients.
Understanding your services: while it is important to be competitive, underpricing can lead to undervaluing your skill. Ensure your prices reflect your experience and the quality of your work.
